Write a good prompt

The habits that make the difference between an approximate visual and a usable one.

The brief weighs more than all the settings put together. Here is what actually changes the result.

Put your copy in quotes

The AI reproduces word for word whatever is in quotes. Without quotes, it invents a headline of its own.

Vague

A flyer for a party

Usable

Flyer for an afrobeats party on Saturday 12 July, 10pm to 5am,
at Club Balafon in Douala. Headline, very large: "AFRO NIGHT".
At the bottom, smaller: "Entry 5000 FCFA · Bookings 6 99 00 00 00".

Name the colours

"Purple and cyan neon on a dark background" is actionable. "Modern" is not. The Colour button in the toolbar inserts a hex code straight into the brief.

Say where the visual is going

An Instagram story and an A4 poster are not composed the same way. State the destination, even if you already picked the format.

Describe the hierarchy

Say what should be big and what should be small. "Headline very large, date below it, legal notice tiny at the bottom" is enough to structure the composition.

Use `@` to point at your references

Type @ in the brief: Kreafy offers your images, your person and the selected style, and inserts a numbered token. "Put the logo from @image 1 in the top right" is understood; "put my logo in the top right" much less so when three images are attached.

Tokens are renumbered when you add or remove a reference. Write the brief after attaching your images, or check the numbering before you launch.

Let the machine rewrite it

The Improve the prompt button turns a spontaneous description into a structured brief. It costs 0.2 credit and often saves an entire generation.

What does not work

Negations. "No text at the bottom" often ends up producing text at the bottom. Describe what you want, not what you don't.
Three-line paragraphs about the mood. Two precise adjectives beat a poem.
Real brands. Asking for "like a Nike ad" gives unpredictable results and raises a rights problem. Describe the style, not the brand.